Trey Ryder's Marketing Services and Fees
Choose From These Marketing Services
Custom Marketing Programs: I will design
and carry out your program of education-based marketing. In most cases,
I create everything we need to start your program during the first 60 days.
Then I implement your program within 90 days of when we start working together.
Ill be glad to design the materials you need, then launch your program
and carry it out indefinitely. Or I can design your program and then
show you how to carry it out in house. Often, I can tailor your marketing
program to your budget because creating your program is a function of time.
I design and carry out custom marketing programs for fees ranging from $15,000
per month (maximum) to $2,500 per month (minimum).
Writing Services: Ill be happy to write just about anything you need: Educational materials and handouts. Biographies. Newsletters. Brochures. Web sites. Home pages. Response forms. E-mail signatures. Intake forms. News releases. Feature articles. By-lined columns. Author captions. Seminar outlines and handouts. Print ads. Broadcast commercials. Letters for any purpose. Direct response materials. Promotional fliers. Newspaper inserts. Single and double post cards. Audio and video scripts. And more. I offer writing services by the project or at $550 per hour.
Consulting Services: Fees are based on the nature of the assignment and the time required, usually charged at $550 per hour. When you give me the details, I will quote my fee. I offer services in many areas, including
Telephone Consultations: I will gladly reserve time for a telephone consultation with you -- or a conference call with your firm. I will respond to your questions, offer comments and suggestions, and recommend steps you can take to achieve your marketing goals. I request payment in advance, at the time I write your appointment into my calendar.
Reviews and Evaluations: I will review and evaluate your current marketing materials, marketing program or web site. Then I will provide you with a written report in which I identify strengths and weaknesses, and offer comments and specific recommendations.
Troubleshooting: I will critique your current marketing effort and suggest how you can improve your results. I will review your marketing message and the methods you use. Plus I will evaluate your strategies to attract qualified inquiries from the prospects you want to reach. If you wish, I will provide you with a written report.
Proposal Evaluations: If you plan to hire help with your marketing, I will review the agencies’ proposals and identify their strengths and weaknesses. Then I will provide you with a written report. This service could save you dozens of migraines, months of wasted time, and tens of thousands of dollars.
Confidential Second Opinions: If you’ve received marketing recommendations and would like an unbiased, objective point of view, Ill be glad to help you. Your marketing program must be based on sound, proven principles. Plus, while many ideas sound good in theory, they often dont work in practice. Over the past 30 years, Ive made many mistakes -- costly mistakes that Id like to help you avoid.
Marketing Plans: I will write a plan that will serve as your marketing road map. It will give you the specific steps you need to take to reach your objectives using my method of education-based marketing. My marketing plans are in letter format and usually run five to ten pages in length. Depending on the level of detail you request, they typically range from $1500 to $4500.
Expert Testimony: I will help you with marketing-related claims and lawsuits, including bar claims of ethical violations against attorneys, malpractice claims against marketing agencies and consultants, claims against directory publishers, claims against advertising sales representatives, and claims against companies selling marketing products or services. I base my fees on a number of factors, which I will gladly discuss when the situation arises.
Seminars: I offer seminars on education-based marketing to state and local bar associations and lawyer groups. I can present seminars in person, by video-conference or by telephone. I base seminar fees primarily on the length of the presentation, the size of the group, the preparation time required, travel time and distance, and the length of time Im out of the office. If you’d like me to address your group -- or if youd like to sponsor my seminar for your members -- please don’t hesitate to call.
Payment and Commissions: I create marketing programs -- and write marketing materials -- specifically for you. This is why I ask for payment in advance. I do not accept ad agency commissions from the purchase of advertising because that would be a conflict of interest. If I buy advertising for you, and if the media outlets offer an ad agency commission, they will usually credit that amount directly to your account.
Outside Services: I have assembled an experienced group of professionals I depend on for support services. They include artists, designers, photographers, printers, secretaries and researchers. If you already have suppliers, Ill gladly work with them. Or, you can use my suppliers, if you wish. I do not mark up outside services, so you can use their services at my cost. In most cases, they will bill you directly.
Select The Fee Plan That's Right For You
(Please note: These fees are for marketing projects only and do not include services as an expert witness or seminar presentations.)
Fixed Fee Per Month: Suitable for custom marketing programs and other ongoing arrangements when you want my fees to remain constant from month to month. Quoted as a fixed fee, with the first months fee requested in advance.
Fixed Fee Per Project: Suitable when we can evaluate the effort required, and when we can define the projects beginning and end. Quoted as a fixed fee, with the full fee requested in advance for projects to be completed within 60 days. For longer projects, I will propose a payment schedule.
Hourly Per Project with a Ceiling: Suitable when we cannot estimate the effort required, and when the project has a maximum value you dont want to exceed.
Hourly Per Project: Suitable when we cannot estimate the effort required, or when the project will continue into the future without a specific end date.
Hourly As Needed: Suitable for smaller assignments, when a project fee is not practical, or when you prefer hourly billing.
What’s The First Step?
Whether you need a lot of help -- or a little -- you’re invited to e-mail or call. Tell me what you’d like to accomplish and over what period of time. I’ll explain the most effective and efficient ways to achieve your marketing goals. These calls are always free. So whatever your marketing needs, please don’t hesitate to call.
You're Invited to Call!
Limited Liability Company
Box 2115; Payson, AZ 85547-2115
(928) 468-1000; Facsimile (928) 468-2000
What Lawyers and Marketers Say About
Trey Ryder and His Unique Method of Education-Based Marketing
“I have trained marketing people across the country and highly recommend Trey’s materials and marketing method everywhere.” Dallas R. Demmit, PhD, Psychologist, Gilbert, Arizona
“Trey Ryder’s education-based approach to marketing is the only true way to create a successful law firm marketing plan. His ideas come from years of marketing experience and have helped us stay one-step ahead of the competition!” Seth A. Hodes, Marketing Director; Hodes, Ulman, Pessin & Katz, P.A.; Towson, Maryland
“I’m pleased to offer my highest recommendations for Trey Ryder’s services. His results were highly professional and most effective. Trey is personable, professional, motivated, and he is truly interested in my success.” David B. Stocker, Lawyer, Phoenix, Arizona
“Thank you for all your help. I am sold on your Education-Based Marketing strategy. You’ve certainly earned my highest recommendation.” Michael Sherman, Attorney at Law, Mobile, Alabama
“Treys education-based marketing approach provides timely and concise marketing tools for the current challenges in professional attorney marketing. His proposals are directly on point for the business of lawyering in today’s competitive arena.” Brian Rosenthal, Attorney at Law, Little Rock, Arkansas
“It is an absolute pleasure for me to recommend Trey Ryder. I’ve worked with many a consultant in my time, and I can say without reservation that Trey is the best, in any discipline. He combines all the traits one would want in an advisor: high caliber work product; targeted experience; savvy, no-holds-barred advice (delivered in a supportive, constructive way); quick turnaround; ready availability; reasonable fees. In other words, the consummate professional.” Jim Bennett, Lawyer, Addison, Texas
“Trey helped me attract the very kind of clients I was seeking. I feel comfortable professionally with this approach, and my new clients do as well.” Anne Page Watson, Lawyer, Durham, North Carolina
“Trey’s education-based marketing concepts provide a practical and useful way to attract clients to a professional practice while maintaining the high ethical standards I always wish to maintain.” C. Glenn Stanford, Lawyer, Atlanta, Georgia
“Trey: Your writing is of the highest quality, your approach to marketing dignified, and your contributions to increasing the professionalism of the legal community substantial.” Robert Erven Brown, Lawyer, Phoenix, Arizona
“Education based marketing is the best way I have found to attract new clients. Almost all of my clients are attorneys. They frequently approach me after a seminar or after reading one of my newsletters and say: you know your stuff, I’d like to hire you.” Jerome Fishkin, Attorney at Law, San Francisco, California
This web site is provided as an educational service by Trey Ryder Marketing LLC.