ADVERTISING ADVISOR

19 Secrets That Increase Response to Ads  

 

 
 Trey Ryder

 

Has this ever happened to you?

You bought an ad in the newspaper and you didn’t get a single call...  You aired a radio or TV commercial and nothing happened...  You ran a magazine ad and it’s as if no one ever saw it...

Or, you received calls but they weren’t from the right people — or the calls didn’t generate even one new client.

If you’re like most lawyers, you want your dollars to work hard.  You want more inquiries — clients — money!

Yet, if you learned how to advertise by looking at other lawyers' ads — or by following suggestions from consultants or sales reps — it’s no wonder you want to improve your results.  After all, one reason we see so much lawyer advertising is because

 

Most Advertising Doesn’t Work

 

And that’s fine with the sales reps who sell ads.  They want you to buy more ads so they boost their commissions.

Advertisers often waste money testing the same ad in different publications.  And while the publication can make a big difference, in truth, the problem is probably how your ad is written.

So, to help you save money, time and aggravation — and to help you keep from losing business to competitors, here are my popular

 

19 Secrets That Increase Response To Ads

 

These advertising tips explain effective ways to communicate your message.  You can use these powerful, proven ways to capture your prospect’s attention, convey your marketing message and increase response to your ads.

GRAPHICS

Secret #1:  Make sure your ad has one large, dark element.

It may be a heavy black headline, a photograph or an illustration — anything that’s big and dark.  Try this:  Open a newspaper and notice which ad you see first.  You’ll discover that the ad that gets your attention right away is the ad that contains the largest and darkest single element.  Now you can see that it isn’t always the biggest ad that draws the most attention.  A small ad can draw more attention than a big ad if the small ad contains the largest and darkest headline or picture on the page.

Secret #2:  Make sure your headline is large and bold.

Narrow typefaces aren’t wide enough to attract attention.  So make sure the type you choose for your headline is large, wide, bold and easy to read.  This way, the person scanning the page can’t help but see your headline.  And if your headline contains a powerful message, it will seize your reader’s attention and stop him in his tracks.

Secret #3:  Use a simple layout and avoid clutter.

One large picture works better than several small pictures.  You want to help your prospect’s eyes flow smoothly from the top left corner to the bottom right corner of your ad.  If you obstruct that flow, make sure the obstruction is a vital part of your advertising message.

Secret #4:  Never let your art work overwhelm the wording.

What you say is always more important than how it looks.  To say it another way, your message is always more important than the art.  Don’t use so many photos or illustrations that your reader can’t follow your message.  No matter what you’re advertising, never let your art work overwhelm your words.  Make sure that your artist understands and abides by this basic commandment.

Secret #5:  Don’t print words across a photograph or illustration.

This does not mean don’t print above or below the photograph.  It means do not print on top of a photograph or illustration, even if the photo appears only faintly on the page.  When you print words across a photograph, you shoot yourself in the foot because, in most cases, the words are simply too hard to read.  As a result, the reader turns the page and you lose a prospect.  If you want to make your ad artistic or stylish, find another way — because when you print words on top of pictures, you greatly reduce your ad’s impact.  (To see how overprinting can hurt you, look for examples in newspapers or the yellow pages.  They’re easy to spot because the ads are nearly impossible to read.)

 

HEADLINES

Secret #6:  Get the main point of your message into your headline.

Four out of five readers do not read past the headline.  So if you depend on the body of your ad to tell your story, you are wasting 80% of your money.  The headline is the only part of the ad most people read.

Secret #7:  Make sure the headline tells your reader how he benefits from hiring your services.

Every headline has one job:  to stop your prospect and get him to read your ad.  The quickest and easiest way to stop your prospect is by promising him something he wants.  So, in your headline, tell the reader how he will benefit from your services.

Secret #8:  Your headline should point out how you’re different from your competitors.

If your prospect doesn’t know how you differ from other lawyers, he has no reason to choose you over someone else.  But when he values your positive differences — what we call your “competitive advantages” — he has good reasons to hire your services.  Your headline should instantly convey what makes you different from everyone else.

 

COPY

Secret #9:  Don’t skimp on facts. 

If you want your prospect to hire you, you need to answer every question he might ask.  This means you’ll be lengthy, but don’t worry.  Long copy sells.  Not because it’s long, but because it’s complete.  If you reach an interested prospect, he’ll read all the copy you give him.  You can’t expect your prospect to hire you if he doesn’t have enough information to make a decision.

Secret #10:  If you make a claim, prove it.

Support your claims with facts, figures, testimonials, case histories.  Remember, words like “quality”, “value”, and “results” aren’t proof of anything.  They’re simply unsupported claims.  Positive, specific statements build the credibility you need so your prospect believes what you say.

Secret #11:  Get to the point — FAST!

Your prospect’s first question is always, “What’s in it for me?”  Many ad writers take too long to get to the main benefit.  Don’t save your most important benefit until last.  Put it in the first paragraph.  The rule in advertising says to Fire Your Biggest Gun First.

Secret #12:  Write the way you talk.

Always use down-to-earth, everyday language.  Ask yourself, would most of my prospects understand what I'm saying?  When you write in plain English, you increase your ad’s readership.  And the better your readership, the better your response.  Look for ways to warm up your copy — to make it more friendly and personal.

Secret #13:  Tell people what they’ll lose if they don’t buy.

Remember this important principle:  The fear of loss is greater than the desire for gain.  This means your prospect fears losing something MORE than he wants to gain or achieve something.

Many ads tell prospects what they’ll gain by buying a product or service:  Increased profits.  Lower taxes.  More protection.  Added flavor.  Faster relief.

But if you want to add even more power to your message, also point out what your prospect will lose if he doesn’t buy.  Here's an example of someone trying to persuade people to transfer their money from a savings account to an insurance annuity.

“By keeping your money in a 3% savings account, you and your loved ones lose $25.00 every day.  Don’t let your nest egg slip through your fingers.  Haven’t you lost enough money already?  Today, move your account to our new 6% annuity and give your family the guaranteed income and protection they deserve.  Otherwise, you’ll lose another $25.00 tomorrow, and the next day, and the next.”

Do you see how powerful the message becomes when you point out what the prospect loses by not acting?

Secret #14:  Don’t waste words.

Examine each word in your ad.  Is it necessary?  Does it help get your prospect to act now?  If it doesn’t help, it hurts — because it distracts your reader from the important parts of your message.  If you don’t need a word, get rid of it.  Lean writing looks better, reads better, and it’s easier to understand.  It moves your prospect to action.  So don’t waste words.

Secret #15:  Tell your prospect exactly what you want him to do.

It’s amazing how many ads don’t ask the reader to do anything.  They simply hope the reader can figure it out for himself.  If your prospect is interested enough to read your ad, he wants to know how to respond.  So tell him what you want him to do:  “Call for your free brochure.”  “Call to schedule your free consultation.”  “Register now for our free seminar.”  If you want your prospect to respond, don’t leave him guessing.  Tell him exactly what you want him to do. 

 

OFFERS

Secret #16:  Invite telephone calls.

Many people are shy.  They want to talk with you, but they know most lawyers are always busy.  They don’t want to interrupt what you’re doing, so they hesitate to call.  Eventually, their reluctance becomes permanent and you’ve lost another client.  Make sure prospects know you welcome their calls and you’re happy to talk with them over the telephone.

Secret #17:  Make sure your telephone number is easy to find and easy to read.

If your prospect reads your ad, don’t make it hard for him to respond.  Feature your telephone number in large, easy-to-read, bold type.  No fancy scripts.  No fine print.  If your reader can’t find your phone number — or if he has trouble reading it — he won’t bother.  He’ll call your competitors.

Secret #18:  Offer to give advice over the telephone.

Meeting with you in person is often a burden to your prospect.  If your hours end at 5 p.m., your prospect may need to take time off work to meet with you.  Then he’ll have to fight traffic and find a place to park.  Plus he may have to rush his meeting with you so he can get back to work on time.  When you offer to give advice over the telephone, you make getting advice convenient for your prospect.  And it helps you establish your credibility in a calm, unhurried telephone call.  Then, when you suggest an in-person meeting, your prospect will be more open to your suggestion.

Secret #19:  Include a toll-free number so prospects can reach you without paying for a long-distance phone call.

How many times have you prepared to make a call — and then changed your mind when you found out the call was long distance?  I know I have.  Today’s consumers want good service and part of good service is not asking your prospect to pay money to call you.  If you want to increase response to your ads, provide a toll-free number.

 

7 Reasons Prospects Don’t Respond

 

In summary, if prospects don’t respond to your ads, it’s probably for one of these reasons:

Reason #1:  Prospects don’t see your ad because nothing attracts your prospect’s eyes to your ad.

Reason #2:  Prospects don’t read your ad because the headline doesn’t seize their attention.

Reason #3:  Prospects don’t respond to your ad because your wording is weak and uninteresting.

Reason #4: Prospects don’t believe what you say in your ad.

Reason #5:  Prospects don’t respond to your ad because your offer is not clear.

Reason #6:  Prospects don’t respond because they don’t know what action you want them to take.

Reason #7: Prospects intend to respond to your ad but they aren't motivated to act now.  They set your ad aside, something else comes up — and you're history.

These 19 secrets should help you a lot.  Still, they barely scratch the surface of the many secrets and strategies you can use to market to today’s cautious, skeptical consumers.

That’s why I created a practical, quick-study course — an entire seminar — filled with the insider secrets you need to create persuasive ads and commercials.  And I put this seminar on audio tapes so you can listen quickly and conveniently.

The seminar is called HOW TO ADVERTISE.  And when the UPS driver brings these tapes to your door, you’ll be only seconds away from knowing how to write and design powerful, profitable, persuasive ads that attract precisely the customers you want.

What’s more, the information on these audio tapes is GUARANTEED to bring you inquiries from qualified prospects.  And you’ll be pleased to know that this program comes complete with a 100% money-back guarantee for a full month, so you risk nothing.

Now, here’s a close look at my program...

 

  How to Advertise 
205 proven tips, secrets and strategies
you can use right now to increase response to your ads

 

If you’re in a hurry, this summary will give you a brief overview.  When you listen to this 3 tape program, you’ll discover

CLEAR AND CONCISE SO YOU SAVE TIME:  I’ve condensed a hundred years of advertising testing and principles — and my own 30 years of experience — onto just three audio cassette tapes.  You won’t find any dry-as-dust lecture or marketing theory because I’ve cut away the fat.  Instead, you’ll get the prime cuts:  205 proven tips, secrets and strategies you can use right now to increase response to your ads.  And you can listen and learn anytime, even when you’re driving to work.

ATTRACT NEW BUSINESS:  I have used these methods to bring my clients millions of dollars in new and repeat business.  I hope you’ll do the same.  And if you fail to use these time-proven secrets, you’ll no doubt continue to lose business to competitors.  So I urge you to order your quick-study course today.

LESS THAN THE COST OF MOST ADS:  You could pay me $20,000 or more to design a marketing program.  Or $5,000 to write a display ad.  Or, you could consult with me on the phone for $550 per hour.  Or, you could continue to buy ads, which probably cost a few hundred dollars each, with the hope of learning from your mistakes.  Or — before you run another ad or commercial — you could order my quick-study advertising tape program and improve the pulling power of your ads FOR ONLY $199.  (And this includes shipping and handling in the continental U.S.)

WHAT YOU GET:  Each quick-study course (one tape set), contains three audio cassette tapes, packed with 205 proven tips, secrets and strategies you can use right now to increase response to your ads.

WHAT YOU INVEST: When you order these advertising tips, you’ll receive proven advertising techniques and tactics that could earn you untold amounts of money. Some companies might earn only thousands of dollars. Others use these same methods to earn millions. What’s your investment? Just $199 -- an amazing bargain!

This price includes shipping and handling in the continental U.S. (If you’re somewhere else, please inquire by e-mail before ordering. My e-mail address is trey@treyryder.com.) Arizona residents add 8.6% sales tax. Sorry, no billed accounts or CODs.

NO RISK, MONEY-BACK GUARANTEE:  You’re fully protected with my 30-day full refund guarantee.  If you aren’t satisfied for any reason, just return the tapes in resalable condition and I’ll refund every penny you paid.

YOUR PERSONAL PREVIEW:  I could compile pages of testimonials for you to review.  But why?  The only opinion that really matters is yours.  And wouldn’t you prefer to evaluate these tapes yourself, rather than read comments of people you don’t know?

MY PERSONAL PROMISE TO YOU:  Order your tapes today.  Listen to all 205 tips.  Try some of the things I suggest.  Then if you’re not happy with your purchase, simply return the tapes within 30 days for a full refund.  No quibble.  No question.  What could be more fair?

HERE’s HOW TO ORDER:  Write your check or money order, payable to Trey Ryder Marketing LLC, and mail it to Trey Ryder Marketing LLC, P.O. Box 2115, Payson, AZ  85547-2115. Or call me at 1-928-468-1000 with credit card information and you can charge it to your Visa or MasterCard.

PLEASE INCLUDE: The name of the tape set (How to Advertise), your name, business name, shipping address for UPS delivery and phone number in case I have a question about your order.  Or, to simplify things...

 

PLEASE PRINT THIS FORM, FILL IT IN, AND ORDER YOUR QUICK-STUDY TAPE COURSE TODAY

 

Yes, Trey, please send me your 3-audio-tape set called HOW TO ADVERTISE.  I understand I'm protected with your 30-day Money-Back Guarantee.  On that basis, please send me your tapes.

How many tape sets would you like? ______ ($199 per set)

Please make check or money order payable to Trey Ryder Marketing LLC. Or call me at 1-928-468-1000 with credit card information and charge these tapes to your Visa or MasterCard. These prices include shipping and handling in the continental U.S. and Canada. Arizona residents add 8.6% sales tax. Sorry, no billed accounts or CODs.

 Where would you like me to ship your tapes?

YOUR NAME _____________________________________________

BUSINESS NAME _________________________________________

SHIPPING ADDRESS ______________________________________

CITY, ST, ZIP CODE _______________________________________

TELEPHONE NUMBER (______) ____________________________

(in case I have a question about your order)

E-MAIL ADDRESS ________________________________________

Please print this form, fill in the blanks, and mail it with your payment to Trey Ryder Marketing LLC, P.O. Box 2115, Payson, AZ 85547-2115.

Don't delay.  Order your quick-study advertising course today!

 

YOU HAVE A LOT TO LOSE:  For your own protection, don’t take advertising advice from ad agencies or sales reps who work on commission because they have a conflict of interest.  After all, the more you spend, the more money they put into their pockets.  What’s more, you know that whatever they recommend to YOU they have already recommended to your competitors.

For your own protection, don’t continue to waste money on ads that don’t work.  Not only will you lose money, you’ll lose clients who today, right now, are calling other lawyers.

How much money do you lose every day because prospects who could have done business with you called another lawyer?  A few hundred dollars?  A few thousand dollars?  It’s frightening to calculate how quickly you lose money from poor advertising.

Now you can profit from the insider secrets I use to help my clients get the highest possible return from their advertising.

 

ORDER “HOW TO ADVERTISE” TODAY

 

...and you’ll have a clear understanding of what your ads need to do — and the most powerful ways to do it.  I guarantee you’ll improve your advertising results.  If not, return the tape within 30 days of purchase and I’ll refund your money.

  >> END OF BRIEF SUMMARY <<

Now, if you want more facts about this unique program, here’s in-depth information:

 

The sales rep laughed when I bought 7 radio commercials.  But then he saw the response.

 

When I buy radio commercials, my business isn't too important to the sales rep.  I'm not usually seen as a prime account.

Why?

Because my clients get such a large response from advertising on radio stations that I don’t buy many commercials.

Of course, for the same reason, I am popular with my clients, who don’t want to spend huge sums of money on wasted advertising.

In February, 1987, I called radio station KTAR in Phoenix.  My client, a lawyer, had been interviewed many times on the station’s talk shows.  He was an estate planning attorney and estate planning was a hot topic at the time.  We knew from the large number of calls at his office that this station reached his target audience.  So we were now ready to buy commercial time on the station to attract even more inquiries.

I asked to speak with a sales rep.

When he answered the phone, I told him I wanted to buy radio commercials.  Naturally, he told me the usual stuff:  like how many times people had to hear the commercial before they would respond.  And why I needed to buy commercials for weeks and even months before I would get much of a response.  (Frankly, he sounded like a commissioned salesperson, which he was.)

I politely (and patiently) listened to his sales pitch — the same one he delivers dozens of times each week.  Then I told him I wanted to buy seven commercials.  “Fine,” he said.  “Seven commercials per day for how many days.”

“No, that’s not what I meant,” I said.  “Seven.  Four the first week.  And three the next week.  That’s it.”

He chuckled under his breath — but he could tell he would be wasting his time trying to upsell me, like the guy who says “Do you want fries with that?” at the drive through window.

So, seeing I wasn’t going to be his “big score” for the day, he told me what he tells people who don’t follow his advice.  He cautioned me not to be disappointed at the poor response because building identity and name recognition takes time.

(Right then, I knew we were talking a different language because I didn't want to build identity or name recognition.  I wanted calls from prospective clients and I had written the radio commercial so it would produce immediate inquiries.)

Further, he said, based on his expertise — which of course I questioned — this schedule of commercials was far less than I needed.

Finally, he agreed to air the commercials.

Here's the bottom line:  These seven commercials drew 540 calls for my client, an average of 77 calls per commercial.  This meant his two secretaries had to answer 540 calls and prepare 540 packets for mailing.  As you can imagine, these seven commercials brought my client’s office to a standstill.  (This was before voice mail, so every call had to be answered personally.)

We thought he would get a good response, but we never expected anything like this!

I wrote my sales rep a testimonial letter, giving him a day by day account of our telephone inquiries.  Naturally, the radio station gave copies of my letter to all of its sales reps.  Some time later I spoke with another sales rep who told me my letter had gotten her into trouble.  I asked how.  She explained:

She had shown my letter to other prospective advertisers.  They had found our experience so persuasive that they ran commercials based on the content of my letter.  But these new advertisers had not received anywhere near the number of calls my client received.

Why?

Simple.  They weren’t using the same type of marketing.  The most effective type of marketing today is Education-Based Marketing, which gives consumers what they want, information and advice — and removes what they don’t want, a sales pitch.

Sales reps at the station had used my letter to support the value of their station.  But they had not told advertisers that I was using a different type of marketing, which, frankly, most of them didn’t understand.

So the station lost many new advertisers who didn't get as large a response as my client had.

I asked my rep why he didn’t teach advertisers how to market with education, so his clients would get a better response.  After all, certainly he wanted a lot of happy customers, right?

Wrong.  He said if his advertisers used Education-Based Marketing — (have you guessed his answer by now?) — they would get a much better response.  This means they would buy fewer ads and he wouldn't reach his sales quota.  As a result, he couldn’t afford to tell his advertising clients how they could get a better response because his commission would suffer.

 

The sales rep wouldn’t tell his clients about
my method but he wanted to use it himself!

 

He took me to lunch and asked me how he could use Education-Based Marketing to find new radio advertising clients. Obviously, he knew the value of the method.  He simply didn't want to disclose it to his clients.

And to this day, he reports that my clients consistently get more inquiries than anyone else who advertises on the station.

The method of marketing I’ve developed — the Ryder Method of Education-Based Marketing — is popular not only with my radio sales rep, but also with top marketers around the country.

In fact, the American Marketing Association featured my method on the front page of its national publication, MARKETING NEWS.

Now, in this example, my client was a lawyer.  But over the years, I’ve used the tips, secrets and strategies on these tapes to improve advertising for dozens of other professionals and business owners.  So if you’re not a lawyer, don’t let this one example keep you from using this powerful, profitable method.

Also, please don’t conclude that this tape set talks only about advertising on radio.  In the next few minutes, you’ll see many ways you can improve response to newspaper and magazine ads, radio and TV commercials, newspaper inserts, yellow page ads — principles you can use (and, in my view, principles you must use!) to get a positive, profitable response from your prospects.

No question, advertising today is tough.  Consumers flip past ads in newspapers.  They change channels on TV.  They take steps to avoid your message even if you offer something they desperately need.  So, what can you do to change their minds — to get them to eagerly listen to your message — even though they would prefer to tune it out?

You’ll discover these secrets — and much more — in this fact-filled quick-study tape program.

This quick-study course allows you to listen and learn anywhere:  at home, at work, in your car on the way to the office — wherever you find most convenient.  No need to attend a seminar and take time away from work.  No need to pay for airline fares and hotels.  No need to hire a high-priced consultant who may or may not know what I reveal on these tapes.  You’ll find everything you need to create powerful, productive, profitable ads in this one tape set.

Now, here are highlights from my audiocassette program:

 

HOW TO ADVERTISE

205 Proven Tips, Secrets And Strategies

You Can Use Right Now To Increase Response To Your Ads

SECTION: HEADLINES

You’ll discover 25 tips that teach you how to write headlines that seize your reader’s attention.  For instance...

How a newsletter publisher drew 19,000 written inquiries from a promotion that cost her nothing more than a first class postage stamp (Tip 14)

 

SECTION: POWER WORDS & PHRASES

You’ll discover 17 power words and phrases that stop prospects in their tracks.  For instance...

 

SECTION: HOW TO WRITE PERSUASIVE COPY

You’ll discover 34 tips on how to write persuasive copy.  For instance, you'll know what to say:

You'll know how to say it:

 

SECTION: OFFERS

You’ll discover 26 ways to write mouth-watering offers that get your prospect to act now.  For instance...

 

SECTION: GRAPHICS

You’ll discover 35 tips on how you should design your ad so your reader sees it, reads it, and responds.  For instance...

 

SECTION: HOW TO WRITE LONG-COPY ADS

In these 9 tips, you'll discover

SECTION: HOW TO WRITE SHORT ADS AND CLASSIFIED ADS

These 8 tips explain...

 

SECTION: YELLOW PAGE ADS

You’ll discover...

 

SECTION: RADIO AND TV COMMERCIALS

You’ll discover 14 ways to increase response from radio and TV commercials.  You’ll know...

 

SECTION: 11 STEPS TO ADVERTISING SUCCESS

You’ll know...

 

AND MORE!

You’ll learn how to take control of your advertising and harness the same principles I used that brought my clients eye-opening results like these:

Every example I’ve given you is an actual case history.  Still, you would not be wise to draw the wrong conclusion from these examples.

For your ads or commercials to work, you must deliver a powerful message to your target audience and your offer must be so attractive and compelling that it causes your prospects to respond.

If you don’t have a powerful message...

If your message doesn't reach your target audience...

If you don’t make an attractive offer that causes them to respond...

...then you’ll continue to waste money on ads and lose customers to competitors.

Still, as you have seen by the above examples, when everything falls into place and all the principles work together, your results could be far above your expectations.

So if you gasp for oxygen every time you see the high cost of an ad or commercial — if you want to improve your advertising response using my proven tips, secrets and strategies — I invite you to order these tapes today.

You can use this time-proven information to evaluate and improve your current ads — and to create new ads — using these powerful methods.  By following these tips, you could...

If you are involved in writing, designing, evaluating, approving or measuring the effectiveness of ads — you can reduce your risk and improve your advertising results by ordering this fact-filled, quick-study course.

 

Don’t hate yourself for missing out!

 

In just three audio cassette tapes, I have condensed a century of proven advertising tips, many of which I have personally tested over the past 30 years.  If you have 30 years to test different advertising methods and techniques, then you may uncover these tips on your own.

But if you want the information right now — without waiting one moment longer — order this tape set today!

When the UPS driver carries these tapes to your door, you’ll get everything you need in one neat package — ready for you to use today.  You can evaluate these secrets and strategies, test them in your advertising and review your results.  If you aren’t pleased for any reason, return the tapes to me for a prompt, full, courteous refund.

So...

If you have been disappointed with your advertising response...

If you feel as if you’re throwing money down the drain...

If you’re tired spending money on ads that don’t work...

 

  Order HOW TO ADVERTISE today!

 

You’ll discover how to create ads for a marketplace that is over­crowded with advertising messages.  You’ll learn how to draw attention to your ad.  You’ll know how to seize the attention of people who would rather skip over your ads than read them.

You’ll discover how to increase business in the face of intense competition.  You’ll learn how to make your ads work as hard as you do.  You’ll learn how to capture your prospect’s attention with TV commercials when they would rather flip the channels.

You’ll discover how to get results from yellow page ads even though your ad is mixed among dozens of your competitors.  You’ll learn how to create ads that bring in more money than they cost.

You’ll discover how to design advertising that gives consumers what they want — and avoids what consumers don’t want.  You’ll learn words and phrases that compel prospects to respond.

When you finish taking to this quick-study course, you’ll know more than most ad designers and copywriters.  You’ll be able to evaluate ads you see in print — and commercials you hear on radio and TV.  You’ll know how to write ads that compel prospective customers to act now.  You’ll have distinctive advertising that looks different from ads of your competitors.

You’ll know answers to common questions, such as

If you’re just starting out in advertising, you’ll learn proven principles you should include in every ad.

If you’re polishing your skills, you’ll learn how to refine your copy so it attracts qualified prospects and screens out people you don’t want to reach.

And if you know how to write successful ads, you’ll learn about my unique method of Education-Based Marketing, which will almost certainly increase your sales and profits.

And if you work for someone else, who knows, your boss might give you a well-deserved raise — or, at least, a better job title.

In today’s competitive marketplace, you don’t have room for error.  Any slip up, no matter how small, could cause your ads to fail.  And that means more wasted money and lost time.

Don’t risk making a mistake.

Don’t risk throwing your money away.

 

MY PERSONAL PROMISE TO YOU:  Order your tapes today on a trial basis.  Preview them with no commitment and no risk.  Listen to all 205 tips.  Try them in your advertising.  Then if, for any reason, you’re not happy with your purchase, simply return the tapes within 30 days for a full refund.  No quibble.  No question.  What could be more fair?

WHAT YOU GET:  Each quick-study course (one tape set), contains three audio cassette tapes, packed with 205 proven tips, secrets and strategies you can use right now to increase response to your ads.

WHAT YOU INVEST: When you order these advertising tips, you’ll receive proven advertising techniques and tactics that could earn you untold amounts of money. Some companies might earn only thousands of dollars. Others use these same methods to earn millions. What’s your investment? Just $199 -- an amazing bargain!

This price includes shipping and handling in the continental U.S. (If you’re somewhere else, please inquire by e-mail before ordering. My e-mail address is trey@treyryder.com.) Arizona residents add 8.6% sales tax. Sorry, no billed accounts or CODs.

NO RISK, MONEY-BACK GUARANTEE:  You’re fully protected with my 30-day full refund guarantee.  If you aren’t satisfied for any reason, just return the tapes in resalable condition and I’ll refund every penny you paid.

HERE’s HOW TO ORDER:  Write your check or money order, payable to Trey Ryder Marketing LLC, and mail it to Trey Ryder Marketing LLC, P.O. Box 2115, Payson, AZ 85547-2115. Or call me at 1-928-468-1000 with credit card information and you can charge it to your Visa or MasterCard.

PLEASE INCLUDE: The name of the tape set (How to Advertise), your name, business name, shipping address for UPS delivery and phone number in case I have a question about your order.  Or, to simplify things...

 

PLEASE PRINT THIS FORM, FILL IT IN, AND ORDER YOUR QUICK-STUDY TAPE COURSE TODAY

Yes, Trey, please send me your 3-audio-tape set called HOW TO ADVERTISE.  I understand I'm protected with your 30-day Money-Back Guarantee.  On that basis, please send me your tapes.

How many tape sets would you like? ______ ($199 per set)

Please make check or money order payable to Trey Ryder Marketing LLC. Or call me at 1-928-468-1000 with credit card information and charge these tapes to your Visa or MasterCard. These prices include shipping and handling in the continental U.S. and Canada. Arizona residents add 8.6% sales tax. Sorry, no billed accounts or CODs.

Where would you like me to ship your tapes?

YOUR NAME _____________________________________________

BUSINESS NAME _________________________________________

SHIPPING ADDRESS ______________________________________

CITY, ST, ZIP CODE _______________________________________

TELEPHONE NUMBER (______) ____________________________

(in case I have a question about your order)

E-MAIL ADDRESS ________________________________________

Please print this form, fill in the blanks, and mail it with your payment to Trey Ryder Marketing LLC, P.O. Box 2115, Payson, AZ 85547-2115.

  Don't delay.  Order your quick-study advertising course today!

YOU HAVE A LOT TO LOSE:  For your own protection, don’t take advertising advice from ad agencies or sales reps who work on commission because they have a conflict of interest.  After all, the more you spend, the more money they put into their pockets. 

What’s more, you know that whatever they recommend to you they have already recommended to your competitors.