Trey Ryder's Education-Based Marketing Resource Center and Lawyer Marketing Advisor

Attract New Clients with Dignity. Here's How.

Introducing The Ryder Method™ of Education-Based Marketing

Discover how you can attract new clients, increase referrals,
strengthen client loyalty and build your image as an authority without selling.

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What Is Education-Based Marketing?

By Trey Ryder

You have two choices when you select a marketing method. You can choose selling-based marketing, in which you take on the role of a salesperson and deliver a sales message, often called a sales pitch. We see selling-based marketing most often in cold-call telephone sales and car dealerships. Or, you can choose Education-Based Marketing — […]

Filed Under: Education-based Marketing, First Time Here

High-Pressure Selling vs. Dignified Marketing Depends On How You Use The Three Cons

By Trey Ryder

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice – and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people […]

Filed Under: Education-based Marketing, First Time Here

How To Build Your Law Practice With Dignity

By Trey Ryder

Here’s the only marketing plan you’ll ever need Many lawyers spend thousands of dollars on complex marketing plans.  But then, often, other priorities seize their attention and their marketing plans gather dust.  Here’s the marketing plan I use for my clients. STEP #1:  Identify the niche you want to fill and the services you want […]

Filed Under: Education-based Marketing, Marketing Program

Hot Prospects Turn Cold, Build Defenses When You Look Like A Salesperson: Here’s A Checklist Of Do’s And Don’ts

By Trey Ryder

If you talk or act like a salesperson, you immediately trigger your prospect’s sales defenses, which he uses to keep you at a distance.  This puts you at a serious disadvantage because it causes your prospect not to trust you.  And it may erase your opportunity to ever win that prospect as a new client. […]

Filed Under: Education-based Marketing, First Time Here

Crossing The Line From Educator To Seller Destroys Your Credibility

By Trey Ryder

One major benefit of education-based marketing is that your marketing program attracts inquiries from prospects.  In this way, you don’t pursue prospective clients.  They come to you. The problem is:  If you don’t get inquiries from the prospects you want — and if they’re prospects you can identify by name — you could easily decide […]

Filed Under: Education-based Marketing, Marketing Materials, Marketing Program

The Fatal Flaw In Law Firm Websites

By Trey Ryder

Crazy, isn’t it? Law Firm websites are written by designers, technicians, SEO firms – almost anyone except a Lawyer Marketing Specialist. This is the fatal flaw. Instead, websites should be written by a seasoned Lawyer Marketing Specialist – the same person who creates and directs the law firm’s marketing strategy. Sadly, here’s what often happens: […]

Filed Under: Education-based Marketing, First Time Here

How To Attract Premier Legal Clients and Cases Nationwide

Do you offer high-end legal services and want to attract only the best cases? If so, then this article is for you:

"How To Position Yourself As A Highly Respected Authority So You Attract Clients Nationwide And Get The Premier Cases You Want."

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Free Law Marketing Ebook

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How To Hire Help With Your Marketing

19 Important Points to Consider Before You Select a Marketing Program

14 Important Points to Consider Before You Hire a Law Marketing Specialist

19 Tough Questions to Ask a Marketing Consultant Before You Write a Check

Trey Ryder Law Firm Marketing Advisor
Hi! Welcome to my website. I'm glad you're here. Please look around and if I can help you in any way, just ask.
Trey Ryder Lawyer Marketing Consultant

By the way, my website is still a "work in progress" so please forgive the mess.

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Contact Trey Ryder

P.O. Box 2115
Payson, AZ 85547-2115
trey@nulltreyryder.com

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Categories

  • Education-based Marketing (6)
  • First Time Here (4)
  • Law Practice (3)
  • Marketing Materials (8)
  • Marketing Program (14)

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