Trey Ryder's Education-Based Marketing Resource Center and Lawyer Marketing Advisor

Attract New Clients with Dignity. Here's How.

Introducing The Ryder Method™ of Education-Based Marketing

Discover how you can attract new clients, increase referrals,
strengthen client loyalty and build your image as an authority without selling.

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How To Market Other Practice Areas Within Your Firm

By Trey Ryder

“Cross-selling” is the selling-based marketing term for your efforts to persuade clients to buy added services from different practice areas within your firm. But the problem is, most lawyers don’t like to sell — and most clients don’t like to be the target of a sales pitch.  Think back to the last time you tried […]

Filed Under: Law Practice, Marketing Program

How To Interview Prospective Clients: Focus On Their Problems And Your Credibility For Success

By Trey Ryder

If you spend most of the interview telling prospects about your services, you’re going about it all wrong.  Your prospect’s first priority is to understand his problem. Successful lawyers spend up to 70 percent of interview time educating prospects about the magnitude of their problem and the risks of allowing it to persist.  You win […]

Filed Under: Law Practice

Free And Open Access: Key To Building And Maintaining Client Relationships

By Trey Ryder

Often, as technology increases, our ability to make meaningful connections with people plummets.  Yet we still yearn to connect with other people.  For example: I don’t have a relationship with the dealership that services my car.  My relationship is with the service manager. I don’t have a relationship with the store where I buy computers.  […]

Filed Under: Law Practice

How To Attract Premier Legal Clients and Cases Nationwide

Do you offer high-end legal services and want to attract only the best cases? If so, then this article is for you:

"How To Position Yourself As A Highly Respected Authority So You Attract Clients Nationwide And Get The Premier Cases You Want."

To receive your free copy, just fill in below and you’ll receive the article by email:

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Free Law Marketing Ebook

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How To Hire Help With Your Marketing

19 Important Points to Consider Before You Select a Marketing Program

14 Important Points to Consider Before You Hire a Law Marketing Specialist

19 Tough Questions to Ask a Marketing Consultant Before You Write a Check

Trey Ryder Law Firm Marketing Advisor
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Categories

  • Education-based Marketing (6)
  • First Time Here (4)
  • Law Practice (3)
  • Marketing Materials (8)
  • Marketing Program (14)

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