One major benefit of education-based marketing is that your marketing program attracts inquiries from prospects. In this way, you don’t pursue prospective clients. They come to you. The problem is: If you don’t get inquiries from the prospects you want — and if they’re prospects you can identify by name — you could easily decide […]
26 Fatal Marketing Mistakes Lawyers Make
Lawyers who rely on traditional marketing methods are fast discovering that many “time-proven methods” no longer work. You could dramatically improve your marketing results by avoiding these mistakes and heeding this updated advice. MISTAKE #1: Failing to distinguish yourself from other lawyers. One primary purpose of marketing is to clearly state how you’re different from […]
19 Secrets That Increase Response To Print Ads
Have you ever purchased a display ad in the newspaper and then not received a single call? Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]
12 Business Practices That Undermine Your Marketing Program And Ruin Your Reputation
The quickest way to destroy your marketing effort and trash your reputation is with bad business practices. If you see yourself in the following examples, I urge you to change your behavior. BAD BUSINESS PRACTICE #1: Surprising your client by adding unexpected expenses or fees to his bill. Personally, few things raise my blood pressure […]