Trey’s career in marketing began in 1972, after he graduated from Arizona State University’s College of Business (Tempe). Over the past 45 years, he has started and owned eight businesses and written marketing articles for national publications including Direct Marketing magazine.
In the early 1970s, Trey started designing a marketing process that used education to persuade prospective clients. In 1982, he named the specialized discipline Education-Based Marketing. His marketing method was the subject of an article in Advertising Age. The American Bar Association offered information about Trey’s method in the ABA Journal. And the American Marketing Association featured The Ryder Method™ of Education-Based Marketing on the front page of its national publication, Marketing News.
Trey has designed Education-Based Marketing programs for professionals and businesses of all types. In 1980, he started working with lawyers who wanted dignified, up-scale marketing efforts. His continuing education programs have been sponsored by local and state bar associations around the country. In addition, he served as an expert witness in a case involving lawyer advertising. Also, Trey’s marketing method was cited in an article published by two psychology professors at Arizona State University.
Today, Trey shares his marketing method with lawyers through a wide range of publications. His columns and articles have appeared in TRIAL (ATLA, now the American Association for Justice), Law Practice Management (ABA), The Complete Lawyer (ABA), Lawyers Weekly USA (where he was the marketing columnist for two years), Commercial Law Bulletin (CLLA), Lawyers Weekly Australia, Tort Source (ABA), The Lawyers Competitive Edge (West Group), ALA News, Law Office Administrator, The Federal Lawyer (FBA), The New York Law Journal, Business Law Today (ABA), Law Governance Review, GPSolo (ABA), Young Lawyer Archives (ABA), Legal Management (The Association of Legal Administrators), Law Practice Quarterly (ABA), Marketing For Lawyers, The American Lawyer, and dozens of state, county and local bar publications.
In addition, he writes and publishes his free e-zine, The Ryder Method™ of Education-Based Marketing. And he maintains the Lawyer Marketing Advisor at www.treyryder.com.
Trey designs and carries out Education-Based Marketing programs for entrepreneurs, business owners, and professionals who want to attract clients from their local area – or from anywhere in the world. He works from his offices in Payson, Arizona and Juneau, Alaska.