Trey Ryder's Education-Based Marketing Resource Center and Lawyer Marketing Advisor

Attract New Clients with Dignity. Here's How.

Introducing The Ryder Method™ of Education-Based Marketing

Discover how you can attract new clients, increase referrals,
strengthen client loyalty and build your image as an authority without selling.

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How To Design Your Engagement Letter So It Plays A Key Role In Your Marketing Effort

By Trey Ryder

Don’t underestimate the importance of your engagement letter as both a legal and marketing document.  Because if prospects aren’t comfortable with your agreement, they may not sign it — and all your prior marketing efforts have been for naught.  You want prospects to welcome your engagement letter because their signature on your agreement allows you […]

Filed Under: Marketing Materials, Marketing Program

How To Create An Email Law Alert

By Trey Ryder

Powerful Marketing Tool Replaces Printed Newsletters Thanks to email, you can now write and distribute a weekly Law Alert without buying a single postage stamp or sacrificing even one tree.  What’s more, you can email your Alert to prospects and clients anywhere in the world in minutes. Here’s how to design and promote an email […]

Filed Under: Marketing Materials

Hidden Persuaders: Keep These Documents Close At Hand For When Your Presentation Needs A Boost

By Trey Ryder

Your prospect is in your office.  You’ve explained everything in detail.  Yet for some unknown reason, he hasn’t agreed to move forward.  Here are tools you can use to turn your prospect’s hesitation into an enthusiastic Yes! CREDIBILITY.  These tools help overcome your prospect’s hesitancy if it is due to his lack of trust in […]

Filed Under: Marketing Materials

Crossing The Line From Educator To Seller Destroys Your Credibility

By Trey Ryder

One major benefit of education-based marketing is that your marketing program attracts inquiries from prospects.  In this way, you don’t pursue prospective clients.  They come to you. The problem is:  If you don’t get inquiries from the prospects you want — and if they’re prospects you can identify by name — you could easily decide […]

Filed Under: Education-based Marketing, Marketing Materials, Marketing Program

19 Secrets That Increase Response To Print Ads

By Trey Ryder

Have you ever purchased a display ad in the newspaper and then not received a single call?  Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]

Filed Under: Marketing Materials, Marketing Program

17 Ways To Increase Your Materials’ Readership And Response

By Trey Ryder

Tip #1:  Make sure your headlines are large and bold.  You don’t want them so large that they appear awkward, but large, bold lettering attracts your reader’s attention and directs his eyes to the beginning of your message. Tip #2:  Use subheads to draw readers through your copy.  Many people scan subheads to get an […]

Filed Under: Marketing Materials

15 Business Card Sins Lawyers Commit

By Trey Ryder

SIN #1:  Your type is too small.  Few things provoke as many negative comments as type that’s too small to read.  In an effort to achieve a corporate or high-end look, artists often choose fonts that are painfully small.  Don’t.  Make sure your prospects can easily read the words on your card. SIN #2:  Your […]

Filed Under: Marketing Materials

11 Terrible Brochure Mistakes Lawyers Make

By Trey Ryder

The law firm brochure is often the primary tool in a lawyer’s marketing arsenal.  It’s the all-purpose vehicle you can use for any occasion.  But many lawyers don’t make effective use of their brochures and leave out important elements.  Here are costly brochure mistakes to avoid. MISTAKE #1:  The brochure doesn’t contain all the elements […]

Filed Under: Marketing Materials

How To Attract Premier Legal Clients and Cases Nationwide

Do you offer high-end legal services and want to attract only the best cases? If so, then this article is for you:

"How To Position Yourself As A Highly Respected Authority So You Attract Clients Nationwide And Get The Premier Cases You Want."

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How To Hire Help With Your Marketing

19 Important Points to Consider Before You Select a Marketing Program

14 Important Points to Consider Before You Hire a Law Marketing Specialist

19 Tough Questions to Ask a Marketing Consultant Before You Write a Check

Trey Ryder Law Firm Marketing Advisor
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