Lawyer Marketing: Attract new clients with dignity. Here’s how.

Welcome to the


Discover how you can attract new clients, increase referrals, strengthen client loyalty and build your image as an authority without selling.






The American Marketing Association featured this innovative method on the front page of its national publication, MARKETING NEWS. In the next few minutes, you’ll discover how you can profit from this unique and powerful method. Read on and discover how to attract all the clients you want -- without hurting your image -- using this dignified marketing method.


Trey Ryder

Hi! Welcome to My Web Site.

My name is Trey Ryder. I’m a marketing consultant. I specialize in Education-Based Marketing for lawyers.

My marketing method is dignified, efficient and effective because it gives your prospective clients what they want -- information and advice -- and removes what they don’t want -- a sales pitch. Without exaggeration, it’s the most powerful, persuasive and profitable method I know. And now I’m pleased to share it with you.

To start, I did you a favor. This Internet site does not contain complex graphics that take a long time to download. Instead, I created this site so you can find the information you want without delay -- and so you can reach me quickly and easily if you’d like to learn more.

Now, may I ask a favor in return? Please add your name to my confidential e-mail list of lawyers. When you join my private e-mail list, you’ll receive proven law marketing tips. Practical advice. Informative articles. Advance notice of seminars. Pre-publication offers of cassette tape programs. Notice of marketing services for lawyers. And more.

You’ll be glad to know you can join and remain on this list for free. And if you ever want off this list, I’ll remove your name immediately.

To join, just fill in your name and e-mail address here, then click “Submit”.

PLEASE NOTE: The submit forms for add your name and request articles are not working at this time. If you'd like to add your name to my database, or request my packet of marketing articles, please send your request directly to me at I'll respond promptly.

Thanks, Trey

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Also, please know that I’m always interested in your questions and comments. So please don’t hesitate to drop me an e-mail. I’ll be happy to help you in every way.




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Editor’s choice:

Lawyer Marketing Articles

You’re invited to choose from these fact-filled articles:

What is Education-Based Marketing?

17 Fatal Marketing Mistakes Lawyers Make

How to Build Your Law Practice with Dignity

How to Use Education to Market Legal Services with Dignity

High Pressure vs. Dignity Depends on How You Use the Three Cons

Hot Prospects Turn Cold, Build Defenses When You Look Like a Salesperson: Here’s a Checklist of Do’s and Don’ts

How to Interview Prospective Clients: Focus on Their Problems and Your Credibility for Success

11 Brochure Mistakes Lawyers Make

Marketing Secrets of Superstar Lawyers

How to Create an E-mail Law Alert: Powerful Marketing Tool Replaces Printed Newsletters

The Element That Should Stand Out on Every Law Firm's Home Page

19 Secrets That Increase Response to Ads - PLUS How to Advertise cassette tape program

Specific Facts Build Powerful Marketing Arguments

Estate Planning: Marketing Your Services, 29 Costly Mistakes Lawyers Make

Free and Open Access: Key to Building and Maintaining Client Relationships

11 Business Practices That Undermine Your Marketing Program and Trash Your Reputation

15 Business Card Sins Lawyers Commit

17 Ways to Increase Your Materials’ Readership and Response

Design Your Client Agreement as a Legal and Marketing Document

How to Market Other Practice Areas Within Your Firm

How to Troubleshoot Your Marketing Program

Hidden Persuaders: Keep These In Your Desk Drawer For Use On A Moment’s Notice

E-mail Gives You A Big Edge With Prospects -- But Only If You Respond Quickly

First Impressions Convey Your Image, Even If You Don’t Want Them To

“You May Not Believe This, But…”  9 General Rules for Marketing Legal Services

How to Charge More Than Other Lawyers and Attract Better Clients

19 Steps to Building a Nationwide Law Practice

Define A New Niche To Seize A Big Competitive Advantage When Marketing Legal Services

How To Prevent Problems With Returned Phone Calls

Make Yourself Scarce and You’ll Attract More Clients

Credibility, Value and Appearance Key to Boosting Seminar Attendance

Secrets of a Powerful Law Firm Web Site

Your Marketing Efforts Sink, Swim, or Soar Depending on How Well You Satisfy the “Big C”

Would You Like to Achieve Marketing Results Like These?

Read What Lawyers Say About Education-Based Marketing


Marketing resources for lawyers:

Trey Ryder's Free Catalog of Law Firm Marketing Resources

Free Lawyer Marketing Alert.  Read comments from lawyers.

Free Marketing Articles, By Request

Free copy of 7 Secrets of Dignified Marketing

Free answers to your marketing questions or problems

Add your name to my confidential e-mail mailing list for advance notice of marketing activities, products, and offers.


How to hire help with your marketing:

19 Important Points To Consider Before You Select a Marketing Program

14 Important Points To Consider Before You Hire a Law Marketing Consultant

19 Tough Questions To Ask a Marketing Consultant Before You Write a Check

What Are Your Marketing Objectives?

Hire Me. Here’s How.


Trey Ryder’s marketing programs and services:

Meet Trey Ryder: Biography and Photograph

Marketing Services and Fees

Lawyers: Complete Details About Marketing Programs, Including Frequently Asked Questions

Here’s How You Can Reach Me

Hire Me. Here’s How.


Resources for the media:

Special Services for Editors, Reporters and Writers




This Web site is always under construction. This animation shows how hard I work diggin’ and sweatin’ to make this site better and better. If you have something you’d like to see on these pages -- or if you’d like to share your comments and opinions about this site -- I’d love to hear from you. Please send your e-mail to Thanks.


Thanks for coming! I hope you’ll return soon.

Please tell your friends and colleagues about this site.

Trey Ryder Marketing LLC

P.O. Box 2115

Payson, Arizona 85547-2115

Voice 928-468-1000 Fax 928-468-2000

This web site is provided as an educational service by Trey Ryder Marketing LLC.
If you have questions or comments, you're invited to contact Trey at or 928-468-1000.
All contents on this web site are Copyright © 1999 - 2015 and thereafter by Trey Ryder Marketing LLC. All rights reserved worldwide.