Tip #1: Make sure your headlines are large and bold. You don’t want them so large that they appear awkward, but large, bold lettering attracts your reader’s attention and directs his eyes to the beginning of your message. Tip #2: Use subheads to draw readers through your copy. Many people scan subheads to get an […]
15 Business Card Sins Lawyers Commit
SIN #1: Your type is too small. Few things provoke as many negative comments as type that’s too small to read. In an effort to achieve a corporate or high-end look, artists often choose fonts that are painfully small. Don’t. Make sure your prospects can easily read the words on your card. SIN #2: Your […]
12 Business Practices That Undermine Your Marketing Program And Ruin Your Reputation
The quickest way to destroy your marketing effort and trash your reputation is with bad business practices. If you see yourself in the following examples, I urge you to change your behavior. BAD BUSINESS PRACTICE #1: Surprising your client by adding unexpected expenses or fees to his bill. Personally, few things raise my blood pressure […]
11 Terrible Brochure Mistakes Lawyers Make
The law firm brochure is often the primary tool in a lawyer’s marketing arsenal. It’s the all-purpose vehicle you can use for any occasion. But many lawyers don’t make effective use of their brochures and leave out important elements. Here are costly brochure mistakes to avoid. MISTAKE #1: The brochure doesn’t contain all the elements […]
The Fatal Flaw In Law Firm Websites
Crazy, isn’t it? Law Firm websites are written by designers, technicians, SEO firms – almost anyone except a Lawyer Marketing Specialist. This is the fatal flaw. Instead, websites should be written by a seasoned Lawyer Marketing Specialist – the same person who creates and directs the law firm’s marketing strategy. Sadly, here’s what often happens: […]